Friday, December 11, 2009
Why do We Lag Behind?
I was just wondering...well-known--well, that's an understatement, as you will shortly see--brands such as IBM, Coca-Cola, and even Tata or Reliance back home, spend tons of money to promote the already-well-known brands. IIMs do not do that...why? Not to say that the "Brand IIM" has faded over the years...but as I write this, I am acutely aware of the kind of spending IIPM does. Again, I am not at all a supporter of such ads, to me they mostly look vulgar. But are we doing enough?
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1 comment:
Dear Rajiv,
IIM is not lagging in building their brand.
Harvard does its branding to promote other initiatives, but when it comes to business school there is no branding or minimal branding efforts required or made.
I am comparing IIM with Harvard because you are educational institutions and you built brand with no effort other than the one you are intended to do. Empowering the Students.
Coming back to IIPM,IBM ... they have brand but Brand is not static they need to keep reminding the customers or else they will be forgotten sooner, unless they come across an initative impacting their daily lives.
You are also building the brand, by providing quality education, they carry your glory.
Did I answer your query ?
Best,
Vasundhar
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